HARNESSING THE POWER OF MOBILE TECHNOLOGY: A LOOK AT MALAYSIAN MOBILE COMMERCE LANDSCAPE

Abstract

More Malaysians are waking-up with their mobile devices by their sides these days. The adaption of mobile into our daily lives has caused a massive shift in the user behavior. This underscores the absolute importance of mobile technology as a marketing tool. The unprecedented growth of the wireless communication technologies in this case the mobile technology; can be seen as the new business model and a platform that will have a similar, if not bigger, impact on the business communities and industries than electronic commerce. Ways in which people are consuming information have evolved, causing many brands and organizations to change with the times at the risk of losing their business. Businesses should harness and leverage this market segment in depths in order to be able to develop an effective marketing tool. This article provide review on the growth of the mobile technology and in particular amongst the Malaysian.

Keywords: Mobile Commerce, M Commerce, Mobile Technology, Malaysian Consumers