PUBLIC’S PERCEPTION AND FRAMING OF SALES AND SERVICES TAX 2.0 (SST 2.0): A MALAYSIAN CASE
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Abstract
The prominence of the interplay between news frames and individual frames in relation to the implementation of Sales and Services Tax 2.0 (SST 2.0) in Malaysia is the core research of this study. The concept of news slants, news sources, and the functions of generic news frames were engaged to manifest the significance of media effects and its correlation with public perception towards SST2.0. The research methodology involved survey research on 402 respondents in the Klang Valley. The research findings confirmed that public awareness was high on the issue of SST 2.0 policy, whereby the elements of information transparency were important in influencing public opinion and decision-making on the subject. The findings showed that generic frames, news sources, news slant, policy implementation and knowledge were moderately related to Public’s Perception. The findings of this research have given much insights into media impact which effectively influenced public perception of a public policy issue. The findings serve as an important framework and reference for the government when launching future public policies, and, at the same time encapsulate the contribution of framing effect by the media. In conclusion, the study implied that framing on the implementation of SST 2.0 policy would be easily accepted by the people if they are knowledgeable and informed of the policy and the SST information came from credible news sources.
