Main article

Wei Chen
School of Journalism and Communication, Shanghai University, Shanghai, China
Yutong Li*
School of Digital Media and Design, Zhejiang University of Media and Communications, Hangzhou, China
yutong.li@zjicm.edu.cn
Haoran Zhang
School of Information Management, Wuhan University, Wuhan, China

Abstract

Digital games are increasingly used as transnational interfaces through which players encounter, interpret, and redistribute culturally specific symbols. The multilingual analysis of player commentary, however, still faces semantic fragmentation, weak identification of low-frequency cultural cues, and reproducibility problems where raw platform data cannot be redistributed. This article develops a reproducible benchmark framework for studying cross-lingual cultural resonance in Chinese-fantasy game communities. The empirical component uses a distribution-preserving multilingual benchmark corpus of 128,400 synthetic review instances parameterized from public platform affordances, multilingual cultural lexicons, and discourse routines associated with Chinese-fantasy action role-playing games. The analytical pipeline integrates embedding-based topic discovery, density-adaptive clustering, and large-language-model semantic reconstruction to identify cultural themes, affective uptake, and behavioral spillovers such as tourism intention and purchase advocacy. Compared with LDA, NMF, and multilingual TF-IDF plus k-means baselines, the proposed framework raises the silhouette coefficient to 0.61, increases cultural keyword recall to 95%, improves cross-language agreement to 0.91, and captures 93% of rare cultural symbols in the benchmark. Regression analysis shows that cultural recognition and positive affect are the strongest overall predictors of tourism intention, while heritage architecture and landscape aesthetics are the most powerful theme-level drivers. The findings support a four-stage mechanism of cultural dissemination—symbol encounter, semantic stabilization, affective amplification, and offline behavioral projection—and demonstrate that platform affordances shape how cultural meaning moves from game discourse into broader social and economic imagination.

Article details

How to Cite

Chen, W., Li, Y., & Zhang, H. (2025). Cross-Lingual Cultural Resonance and Heritage Spillovers in Chinese-Fantasy Game Communities: A Reproducible Benchmark Study Using Embedding-Based Topic Discovery and Large Language Models. Journal of Technology Innovation and Society, 3(4), 70-85. https://doi.org/10.63646/jtis.2025.030404