Main article

Aiman Faris
Department of Business Analytics, Universiti Malaysia Kelantan, Kota Bharu 16100, Malaysia
Nurul A. Hassan*
Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka, Melaka 76100, Malaysia
nurul.hassan@utem.edu.my
Jason Lim Wei
School of Quantitative Sciences, Universiti Utara Malaysia, Sintok 06010, Malaysia
Siti Rahmah Othman
Department of Industrial Logistics, Universiti Malaysia Pahang Al-Sultan Abdullah, Pekan 26600, Malaysia

DOI: https://doi.org/10.63646/jbda.2025.030105

Abstract

Supply chains increasingly operate as physical-digital systems in which data streams, autonomous equipment, human decisions, and logistics constraints interact in real time. Existing analytics research has improved forecasting, inventory control, and risk prediction, yet many studies still evaluate intelligent supply chains as if digital decisions were separated from physical execution. This article develops a data analytics model for measuring embodied adaptability in supply chains through a perception-reasoning-execution-feedback performance structure. The model defines embodied adaptability as the ability of a supply chain to sense operational states, reason over contextual constraints, execute decisions in physical processes, and learn from feedback without losing service reliability or operational efficiency. Four component scores are specified: perception visibility, reasoning responsiveness, execution fidelity, and feedback learning. These scores are integrated into a composite Embodied Adaptability Index (EAI) and tested through an illustrative analytics experiment based on 480 simulated operating cycles across warehousing, sorting, and last-mile distribution settings. The analysis compares a digital-only benchmark with four staged implementation scenarios. Results show that adding closed-loop feedback raises the composite EAI from 58.9 to 83.3, reduces average order-cycle time by 36.2%, decreases damage and mis-sort incidents by 56.3%, and improves service-level attainment by 8.3 percentage points. Sensitivity analysis further indicates that the value of embodied adaptability is most vulnerable to sensor noise and feedback latency, suggesting that data quality governance and edge-feedback architecture are managerial priorities. The study contributes a measurable analytics framework that translates an embodied intelligence concept into indicators, formulas, implementation logic, and managerial diagnostics for next-generation supply chain collaboration.

Article details

How to Cite

Faris, A., Hassan, N. A., Wei, J. L., & Othman, S. R. (2025). Measuring Embodied Adaptability in Supply Chains: A Data Analytics Model for Perception-Reasoning-Execution-Feedback Performance. Journal of Business and Data Analytics, 3(1), 78-98. https://doi.org/10.63646/jbda.2025.030105