Research on the Influencing Factors of Online Public Opinion Information Dissemination in the Era of Artificial Intelligence

Abstract

In the era of artificial intelligence, the occurrence and governance of online public opinion events are closely related to artificial intelligence technology. Firstly, this paper comprehensively and effectively identifies the influencing factors of online public opinion dissemination in the artificial intelligence environment from four aspects which contain audience, relevant management departments, online public opinion information platforms, and online public opinion events, and establishes a system of 17 influencing factor indicators. Secondly, the Decision Laboratory Method (DEMATEL) is used to analyze the relationship between the influencing factors of online public opinion dissemination and identify the important factors that affect online public opinion events. On the basis of DEMATEL, the Interpretative Structural Modeling (ISM) is introduced to analyze the influence relationships among the influencing factors at different levels. Finally, based on the research results, it is proposed to focus on the root-level factors and put forward optimization strategies, that is, relevant management departments need to use artificial intelligence technology to efficiently govern online public opinion, increase the public’s knowledge accumulation of artificial intelligence technology, and actively play the positive role of online public opinion information platforms.