Analysis of Marketing Strategies for Mental Health Apps in the Context of Industrial Digital Transformation

Abstract

Under the background of industrial digital transformation, mass mental health problems are highlighted, and mental health APP is developing rapidly under the empowerment of science and technology, surge of user demand and support of government policies. However, existing APPs are facing challenges such as product homogenization, low user payment rate and data privacy security. To make up for this shortcoming, the article expects to reconstruct the future blueprint of mental health APPs with the help of the 4P marketing theory and through multi-dimensional synergy.