Research on AI-enabled UGC Content Innovation in Mobile Social E-commerce

Abstract

Artificial intelligence (AI) technology is rapidly developing, with increasing application in mobile social e-commerce and playing a key role in user-generated content (UGC) innovation. This article, using the women’s community platform ”Little Red Book” as an example, explores how AI empowers innovation in the UGC content ecosystem. The study finds that AI has significantly improved content production efficiency and user experience by establishing a content generation mechanism driven by female users, optimizing the dissemination pathways for lifestyle-related UGC, and enabling personalized content distribution. The practice of Little Red Book demonstrates the significant role of AI in content creation, distribution, and commercialization, providing a valuable reference for the intelligent development of social e-commerce platforms. This research has both theoretical and practical significance for understanding the integration of AI and UGC and promoting the optimization of platform content ecosystems.